Sunday, January 13, 2008


The 'lakh'una !

Welcome the TATA nano, the car that has to fulfill ratan tata s vision rather promise of a car to every Indian. (If you are convinced that it has done it already, read on!)

The nano was unveiled at the ninth auto expo Delhi on the tenth of this January. No matter what pachauri or the competitors say, it simply does not matter. The point is it is definitely going to be a grand success. Technical details in here.

Kudos to the engineers at tata, the aesthetics are marvelous and with some more instrumentation on the dashboard, completeness could have been ensured. With this, I don’t mean to dishonor the efforts of frugal engineering or the other cost cutting strategies effectively employed but this average Indian mind is never content. High cc bike manufacturers and the prominent A-segment car manufacturers have nothing to worry, though maruti 800 would have to take the blow single-handedly. But the Indian market is in itself a mystery but this car, when considering the initial popularity will not at least be a victim of consumer ignorance.

The Tata has applied for 34 patents for the power train design which clearly shows a positive trend in the Indian R&D sector. Manufacturers have started to realise the potential of R&D and have started to invest money there instead of buying the designs from some Italian company. Tata s engineers would have had a very tough job these months to put in their best to redesign everything right from windshield wipers, rear engine layout, tubeless tires, spacious interiors and fuel system.

While musing over the nano, the aspect that bothered me the most is the safety. Why is it that, we Indians do not understand the importance of safety? At a stage when ABS and airbags are a standard feature in international cars, we still have it as an option. Leave out ABS, ESP, Traction control, fog lamps etc., the nano has rear view mirror only on the driver’s side. It is highly illogical to compromise on safety for cutting costs. Personal safety has to be given a serious thought. The government should pass laws to make safety norms mandatory as it was done years before to reduce emission.

But let’s not worry a lot. Considering the present pace of advancement, things are closer by.

9 comments:

Rivat Hanss said...

Hey as Tata said, its definitely much more safer than any two wheeler. considering its portrayed as a substitute for two wheelers, its fine!

sk said...

majority of the cars which run on indian roads don't have ABS and air bags and which cost way above the nano. so i think this car will be a hit

koushik said...

If this 1 lakh nano becomes a hit, time might come when the government may order tata car drivers as well as riders to wear helmets compulsorily.

Ram at work said...

this to SK
the car is no big wonder wrt cost. u get wat u r goin to pay for.

this to koushik
he he he...well it may be the case..

SSS said...

one thing i wud certainly accept is the safety factor

its time people should start think about safety rather than getting down the cost :)

Vijay Sundaram said...

Hmm.. whether the car is worth its price or not, i feel it was not a very good move by tata. The introduction of nano might seem a very attractive offer and bring smiles to many, but a slight peep into the long term effects seem shocking!

With the growing population in india, we find it tough to manage the existing traffic, the reason - more number of cars than what our roads can handle!

This is a very serious problem as the space available is fixed. By introducing a car for such a low price, tata has in a way satisfied the eagerness of the lower middle class, but has contributed to more problems relating to traffic.

For that matter, in my opinion, we should be hiking the price of cars like crazy so that it isnt affordable to the common man.

for eg: in singapore, as the country itself is small (smaller than madras) - area available is less, the government has consciously fixed astonishingly high prices for cars. If the actual price of the car is "x", the taxes added is twice the price and hence the final cost comes to "3x". This way there is a control on the number of cars being sold.

Unless a law like the above is enforced, we might soon come to a situation where cars don serve their purpose!

Ram at work said...

this to vijay.
ya.. as u have said traffic is another main issue.the indian roads are alredy very busy when only 3 or 4 out of 1000 Indians own a car.the problem would definitely be aggravated by this new car.
the traffic cops will have to put too much extra effort to maintain the harmony.
lets see. But one thing is sure. The nano will definitely induce eagerness in the minds of the lower middle class who, so far would not even dreamt about owning a car.

Anonymous said...

yup! I agree!

I expected you to point out the lack of performance and build quality of that car!

SSS said...

this is todays tata gd topic :)